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	<title> &#187; Free Advice</title>
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		<title>Designing a Brochure</title>
		<link>http://www.creativething.com/designing-a-brochure.html</link>
		<comments>http://www.creativething.com/designing-a-brochure.html#comments</comments>
		<pubDate>Thu, 27 Mar 2008 12:27:30 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Free Advice]]></category>
		<category><![CDATA[Graphic Design]]></category>

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		<description><![CDATA[Summary:
Discover. Take an overview of brochure design.
Target. Who are you communicating with?
Objective. What are you trying to achieve?
Simplicity. Say a few things well rather than many things badly.
Lines and boxes. Be cautious over using lines and boxes.
Use negative space.
Stand out from the crowd.
Use colour as a weapon.
Choose the right paper.
Proofread! Check for phrasing, spelling and [...]]]></description>
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		<title>DIY Email Marketing &#8211; A Cc cautionary tale</title>
		<link>http://www.creativething.com/diy-email-marketing-a-cc-cautionary-tale.html</link>
		<comments>http://www.creativething.com/diy-email-marketing-a-cc-cautionary-tale.html#comments</comments>
		<pubDate>Thu, 13 Mar 2008 14:09:13 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Free Advice]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[If you want to email to a list of people you have four options:
 You can email the list to one person at a time
You can  send the email once and then &#8216;Cc&#8217; everyone else
You can  send the email once and then &#8216;Bcc&#8217; everyone else
You can use a third party service
The first will [...]]]></description>
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		<title>Basic Rules of Web Design</title>
		<link>http://www.creativething.com/basic-rules-of-web-design.html</link>
		<comments>http://www.creativething.com/basic-rules-of-web-design.html#comments</comments>
		<pubDate>Tue, 11 Mar 2008 15:56:10 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Free Advice]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[Web sites text needs to be easy to read
Your visitor should not need a map and compass to navigate a web site
Web sites should be designed, not painted
People need to find web sites easily




Web sites text needs to be easy to read
Select text and background colours very carefully. Certain colours and shades camouflage each other. [...]]]></description>
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		<title>Basic Rules of Advertising</title>
		<link>http://www.creativething.com/advertising-rule-1.html</link>
		<comments>http://www.creativething.com/advertising-rule-1.html#comments</comments>
		<pubDate>Tue, 26 Feb 2008 22:03:30 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Free Advice]]></category>
		<category><![CDATA[Graphic Design]]></category>

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		<description><![CDATA[There are a range of skills that go into creating an advertisement. Apart from graphic design, artworking and other design skills, there is a way of thinking about how you make advertising an effective form of marketing. This involves psychology, research, ergonomics and usability. You can spend years studying entire degrees in advertising without doing [...]]]></description>
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