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Posted by dyates in 
Creative Thing have set up a strategic partnership with Vertical Leap the one of the UK’s leading search engine marketing firms.
Search Engine Optimisation (SEO) is a niche speciality within the sphere of web design. It is no longer credible to claim expertise in both web design and SEO. The two things require different skill sets and processes. However, the web designers and the SEO team do need to work very closely to develop sites which score highly in searches.
So we put the term “SEO” into a Google search and the firm that came top of the list was Vertical Leap. This made them top of our list of potential partners. Now Creative Thing’s potency through applying genuine design principles to the world of marketing design has been harnessed to, Vertical Leap’s superiority as Search Engine Optimisation experts.
This gives Creative Thing’s customers the best of both worlds. A dedicated design led approach made to maximise usability and branding effect, supported by dedicated search engine marketing effort from a team of SEO experts.
First and foremost – We are now working with a world class search engine optimisation partner. Our SEO services are ethical, “white hat” and amongst the best in the industry. Getting the SEO right is the foundation of the service.
All our clients will get a dedicated campaign manager, responsible for the success of your campaign and receives a financial incentive based on your site’s performance.
Each campaign has around 5 different people assigned to it – you are not reliant on any one individual and are able to achieve more by having a larger team (SEO experts, web developers to implement changes if possible, off-page optimisation specialists, etc).
Our campaign management system, Apollo, ensures that we deliver – we have developed our own systems for tracking, monitoring, and managing SEO campaigns. This system is not a reporting tool – it is a decision support system that helps our SEO team understand what is being achieved on your campaign and provides instant alerts of areas that need attention.
Daily campaign touches – your Campaign Delivery Manager will look at your campaign every working day and assess progress. No other company can make this claim. This is enabled by our unique rules-based system in Apollo that ensures that we deliver the results we are targeting.
Complete transparency – 24×7 access to Apollo. You will be provided with your own account so that you can also check the progress of your campaign at any time. Every action with each campaign is logged by our team and you have access to this activity in real-time via an RSS news feed that works with your favourite news-reader (from Internet Explorer to Outlook or Google Reader). You also have access to instant alerts as rankings change in the search engines – completely customisable by you. A demo of the client screens in Apollo can be found at here.
Search Analytics. Apollo has the ability to track visitors to your site that come from search engines (and other referrers). This information is useful for you in terms of analysis of your visitors (which keywords are converting into sales, which is the most popular keywords, etc) but it also feeds back into our rules-based system to ensure that the search engine rankings that we achieve for you are delivering business. If they don’t, we get you ones that do.
Proactivity – You will never need to chase us. A lot of SEO companies require so much chasing that the client ends up managing the process and the SEO company/consultant is simply task-based. This will never happen with Vertical Leap – your CDM is your proxy within our company and is always looking to get the most out of your campaign. When something takes a step backwards (.e.g. a ranking drops), we know about it first and will respond and take action before you have noticed.
On-going, off-page optimisation. Each month we continuously build your online presence by ensuring that the number of quality and relevant inbound links to your site increase. We will get you listed in directories, submit articles, and find relevant linking partners to ensure that your “online profile” is enhanced.
Continuous improvement. We don’t rest on our laurels. We are never satisfied. We will make tweaks and enhancements to your site to boost your rankings, increase your traffic and help you grow your business each and every month.
Here’s some of our partner’s success stories:
In a very competitive environment – “email marketing”, we have taken one of our clients (dotMailer) from page 7/8 in Google to a #1 position in Google.co.uk… this is one of the toughest keywords around and we are very proud of our work.
We have a small online sweet shop that we work with (SweetieBag.com) and have allowed them to completely drop their pay per click advertising and we now generate over £100K of sales from their organic listings alone (average online sale is £30).
In another competitive industry – travel insurance – we have help get a brand new site (24×7 Travel Insurance) organic traffic levels to match their PPC traffic levels at a fraction of the cost (they just had their best month in their history).
